#tch Module 2 – Day 1: Domains, Hosting & WordPress Direct
Module Two: Publish Your Micro-Niche Website
Lesson 1: Get a Domain, Hosting, and A Free Trial WPD Account
Presenters: Kenny Goodman – Domain Face &
Marty Rozmanith – WordPress Direct
Video Length: 34:14 mins total
- Domain Importance – 5:31mins
- Acquiring A Domain – 10:54mins
- WPD Introduction – 11:17mins
- WPD Signup – 4:35mins
Domain Importance
The domain name and the ‘domain’ you choose for your website is the foundation on which you build your online presence. It is your piece of internet real estate where you set up your online business so it is important to think carefully what domain and domain name you are going to register.
#tch Module 1 – Review
The first Module of the Challenge is probably the most difficult. There are many important concepts to learn and understand. It is also the most important step to take in creating a niche marketing site that may lead to an online business.
Get the Keyword & Market Research wrong or try to speed through it and you can set yourself up to fail because you begin your site by targeting the wrong market or keyword phrases. At the Conclusion of Module One you should have accomplished the following:
- Found at least one micro-niche (3 or more is better in case your top micro-niche bombs)
#tch Module 1 – Day 7: Commercial Indicators
Module One: Keywords & Market Research
Lesson 7: Commercial Indicators Within Micro-Niches
Presenter: GuruBob – Challenge.co
Video Length: 14:15 mins
By the end of Module one of the Challenge we should have one or two micro-niches that have keyword phrases that fit the 15-80-30k challenge criteria with acceptable competition. However before we rush off to create a website there is one more ‘test’ that we need our new niche to take.
In order to make money we need to be able to see if there is in fact any commercial activity (people making money) within the micro-niches we are investigating.
Where to Find Areas of Commercial Activity
When using our theme keyword phrase to search there are 6 indicators that show people are already making money within our chosen micro-niche.
#tch Module 1 – Day 6: SEO Matrix Analysis
Module One: Keywords & Market Research
Lesson 6: SEO Matrix Analysis
Presenter: Jon Dean - Challenge.co
Video Length: 11:48 mins
In the last lesson we were introduced to the Market Samurai SEO Competition Matrix and the 5 criteria we use in the Challenge to assess our keyword phrases. Today we take a look at assessing the strength of our competition how to decide which keywords are not too competitive for us to target.
In bygone days of the Challenge and it’s predecessor the 30 Day Challenge this was the most difficult to part of niche research. Even when Market Samurai was thankfully introduced, the complexity of the SEO Matrix was confusing for novices and even I battled with deciding which keywords were go or no go.
#tch Module 1 – Day 5: Understanding SEO Competition
Module One: Keywords & Market Research
Lesson 5: Understanding SEO Competition
Presenter: Jon Dean - Challenge.co
Video Length: 10:38 mins
In order to achieve the goal of making your first dollar in the Challenge we need to get our site listed on the first page of Google – this is the way to obtain a steady stream of visitors.
Being on the first page of Google means your website is in the top 10 results for that search term. The best position is to be in the number 1 spot as this gets 42% of all the traffic. however there are many websites competing for the top 10 listings.
However, before we blindly start building a website we need to assess the volume and strength of competition for our selected keyword phrases.
#tch Module 1 – Day 4: Finding Theme and Category Keywords
Module One: Keywords & Market Research
Lesson 4: Finding Theme & Category Keywords
Presenter: Jon Dean – Challenge.co
Video Length: 15:20 mins
Today we begin the all important evaluation process of checking whether our niche ideas fit the Challenge ‘criteria’ by using the keyword research tool ‘Market Samurai’
The purpose of this initial keyword research is to explore the general market or niche idea and see if you can find a ’theme’ keyword phrase and other related keyword phrases to use as categories for our website that meet the Challenge criteria.
One of keys to developing a niche site that ranks well is to create a site structure that is based on a collection of ‘related’ keywords. It is also important we not only rank for our main theme keyword phrase but also rank for all the category keyword phrases as well.
#tch Module 1 – Day 3: Keyword Traffic & Competition
Module One: Keywords & Market Research
Lesson 3: Keyword Traffic & Competition
Presenter: Dan Raines – Challenge.co
Video Length: 6:49 mins
Today’s lesson is important as we look at some key concepts upon which The Challenge goal “Make Your first Dollar Online” is hung.
- In order to accomplish this we must build a website that attracts visitors (traffic);
- In order to get traffic our site needs to be on the first page of Google (preferably at #1);
- In order to get #1 on Google our site needs to get ranked for the right keyword search phrases
- In order for our keyword phrases to get ranked we need to beat out other websites for the same keyword phrases (competition)
