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30DC Preseason Lesson 10: Google Alerts
By Dee-Dee M | July 4, 2009
One of the key factors of becoming a market leader in your chosen niche is to be well informed about your topic. This requires some intensive research on your part learning as much as you can about the history, technicalities, and nuances of your chosen field.
It also means you need to keep up to date with the latest happenings so you can stay abreast of the leading edge. This is where Google Alerts can help us save time researching our market and niche.
In this lesson Brent from Market Samurai takes us through the Google Alert setup process and shows us tips on how to get the most out of this free service.
Using Google Alerts – 9:11min video
Google Alerts is a free tool from Google saves time sifting through the web looking for the latest news and views about our chosen niche.
Google Alerts does it for us then sends an email with the latest blog posts, videos, discussions that are happening around our niche instead of us searching for the info.
Create a Google Alert
To create a Google Alert go to www.google.com/alerts and sign in with your Google account details if you are not signed in already. We do this so you can have your alerts delivered to your Google Reader account if you so choose.
Search Term: enter keyword phrase
Type: Select what type of content you want in your alert
- news
- blogs
- web
- video
- groups
- comprehensive (all)
How often: daily (24hrs) weekly (7days)
Deliver to: email or feed option
Click on “create alert”
Managing Alerts
To make changes and tweaks to or delete your alerts go to Manage Your Alerts
Here you can:
- remove an alert by clicking on Delete
- create one by clicking on New Alert or
- make changes by clicking on edit.
How to Get the Best Results
1. Be Specific
Use long tail keyword phrases to focus the search and get most relevant results. For example trout fishing is better than fishing.
2. “Use Quotes”
By using quotes for your keyword phrase Google will search for instances where those words appear together instead of where each word appears.
During the 30 Day Challenge we will be shown how to use Google Alerts to our best advantage.
Topics: Pre-season 2009 | No Comments »