Market Research

Archive for the ‘Market Research’ Category

#tch Module 1 – Day 6: SEO Matrix Analysis

By Dee-Dee M on Saturday, September 24th, 2011 | No Comments

Module One: Keywords & Market Research
Lesson 6: SEO Matrix Analysis
Presenter: Jon Dean - Challenge.co
Video Length: 11:48 mins

In the last lesson we were introduced to the Market Samurai SEO Competition Matrix and the 5 criteria we use in the Challenge to assess our keyword phrases. Today we take a look at assessing the strength of our competition how to decide which keywords are not too competitive for us to target.

In bygone days of the Challenge and it’s predecessor the 30 Day Challenge this was the most difficult to part of niche research. Even when Market Samurai was thankfully introduced, the complexity of the SEO Matrix was confusing for novices and even I battled with deciding which keywords were go or no go.

This is a preview of #tch Module 1 – Day 6: SEO Matrix Analysis.
Read the full post (578 words, 20 images, estimated 2:19 mins reading time)

#tch Module 1 – Day 5: Understanding SEO Competition

By Dee-Dee M on Saturday, September 24th, 2011 | No Comments

Module One: Keywords & Market Research
Lesson 5: Understanding SEO Competition
Presenter: Jon Dean - Challenge.co
Video Length: 10:38 mins

In order to achieve the goal of making your first dollar in the Challenge we need to get our site listed on the first page of Google – this is the way to obtain a steady stream of visitors.

Being on the first page of Google means your website is in the top 10 results for that search term. The best position is to be in the number 1 spot as this gets 42% of all the traffic. however there are many websites competing for the top 10 listings.

However, before we blindly start building a website we need to assess the volume and strength of competition for our selected keyword phrases.

This is a preview of #tch Module 1 – Day 5: Understanding SEO Competition.
Read the full post (781 words, 16 images, estimated 3:07 mins reading time)

#tch Module 1 – Day 4: Finding Theme and Category Keywords

By Dee-Dee M on Saturday, September 24th, 2011 | No Comments

Module One: Keywords & Market Research
Lesson 4: Finding Theme & Category Keywords
Presenter: Jon Dean – Challenge.co
Video Length: 15:20 mins

Today we begin the all important evaluation process of checking whether our niche ideas fit the Challenge ‘criteria’ by using the keyword research tool ‘Market Samurai’

The purpose of this initial keyword research is to explore the general market or niche idea and see if you can find a ’theme’ keyword phrase and other related keyword phrases to use as categories for our website that meet the Challenge criteria.

One of keys to developing a niche site that ranks well is to create a site structure that is based on a collection of ‘related’ keywords. It is also important we not only rank for our main theme keyword phrase but also rank for all the category keyword phrases as well.

This is a preview of #tch Module 1 – Day 4: Finding Theme and Category Keywords.
Read the full post (774 words, 16 images, estimated 3:06 mins reading time)

#tc10 Module 1 – Day 1: What is a Niche?

By Dee-Dee M on Monday, July 12th, 2010 | No Comments

Module One: Keywords & Market Reasearch
Lesson 1: What is a Niche?
Presenter: Dr. Anthony – Noble Samurai
Video Length: 10:08 mins

Today Dr Anthony took us through a number of important concepts related to keyword research such as understanding what Markets really are; understanding niches and how they relate to markets; and the role of keywords and why they are so important.

What is a Market?

A Market is a community of people who share a common interest in a paricular subject or activity. Each market has it’s own ‘language’ made up of terms and acronyms

For example “Dog Owners”

What is a Niche?

A niche is a subset of a market that relates to a particular topic.

For example: “Basset Hound” Owners

What is a Micro Niche?

A micro niche is a subset of a niche that relates to a specific topic or niche within a niche. There is a lot less competition within a micro-niche.

For example: “Basset Hound Training”

What are Keywords?

Keywords are the words or ‘phrases’ that a person types into a search engine when looking for information or to explore a particular niche. The keywords they use depends on the purpose of their inquiry.

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This is a preview of #tc10 Module 1 – Day 1: What is a Niche?.
Read the full post (416 words, 17 images, estimated 1:40 mins reading time)

Day 3 – Doing Some Market Research

By Dee-Dee M on Friday, August 3rd, 2007 | No Comments

Please review the ‘Market Research’ tab on the latest spreadsheet.I created a new Market Research tab with the following columns on the left:In the first column I’ve got NICHE MARKET. I think we’ve talked about this enough so I’m not going to talk about it anymore!In the second column I’ve put SOLVE A PROBLEM. This [...]

More: continued here

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