Module Seven: Your Go/No Go Decision
Lesson 1: Making A Decision About Your Micro-Niche
Presenter: Caro McCoutie – challenge.co
Video Length: 11:33mins total
We have spent considerable time so far (some 16 weeks since the Challenge began) to get here to the Go/No Go decision part of the niche market testing process.
Typically we humans make decisions based on emotion and gut feelings and not on fact.
When it comes to making a decision about the niche market we have been researching and testing it must be based on the “numbers” and our feelings set aside.
Removing emotion from the decision process makes it easier to move on… Either the numbers stack up and we make a move to develop our niche presence further or the numbers tell us “there is nothing to see here” and we can move on to our next niche to research and test.
When based on on certain criteria the decision can be quick and painless… the hard part is when you feel an emotional investment in your research project.
You have invested time: researching the topic, setting up a blog, writing content etc
You have invested money: getting hosting, a domain name, and perhaps upgrading your membership to the various resources such as Market Samurai, WordPress direst and Traffic Bug.
You have invested creative energy: Doing the lessons, crafting a site, researching and writing content.
The good news is that regardless of the results we have many options to be moving forward with…
