Jargon
For those of you that are new to online marketing and the whole Web 2.0 world you may have come across some jargon that you don’t understand.
Mike Mindel did a great post in his blog about it so I thought I would post it here for your convenience…
Some Jargon Explained
By Mike Mindel | August 10, 2007
I’ve noticed that there’s a lot of jargon in the posts & videos that might be hard for newbies to grasp.
Here’s a short post on all the jargon you need to know for the Thirty Day Challenge.
Note: Most explanations taken direct from wikipedia.org.
-Mike
Affiliate
In Internet marketing, an affiliate is a person or company which sends visitors to a website in exchange for commissions.
Alexa
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites. Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links.
Baseline
Some known measurement to compare new measurements against.
Blog
A blog is a website where entries are wirtten in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. –Wikipedia
Bookmark
On a computer, a marker of one’s place in an electronic document or a pointer (primarily to an Internet URL) in an Internet Web browser.
Broad Match
If you search for ‘tennis shoes’ then Google will find all pages with tennis AND shoes anywhere on the page not necessarily in that order.
Copywriting
Copywriting is the process of writing the words that promote a person, business, opinion, or idea. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.
Exact Match / Exact Phrase / Exact Phrase Match / Phrase Match
If you search for “tennis shoes” (i.e. with double quotes) then Google will find all pages with the exact phrase tennis shoes anywhere on the page - and the words tennis and shoes in that order.
Girly Swot
I think this means someone who works extra hard, goes that extra mile. If everyone else is looking for one, two three umbrella phrases, the girly swot will be looking for a fourth.
ITunes
iTunes is a digital media player application used to organize digital music and video files on your computer. The program is also an interface to manage the contents on Apple’s popular iPod digital media players as well as the recently introduced iPhone.
Market
A market is a group of people who share similar traits and have common needs. E.g. people who drive, people who need to buy a house or people who need to save time.
Market Research
Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market.
Niche
A niche is a general area of interest, a hobby, a passion, stuff people do. It can be a big niche like health, board games or rock climbing or tiny like orchid hunting and monkey spotting.
Niche Market
A niche market simply means a smaller subset of a large market. e.g. time conscious readers.
Organic Search
An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings. The ones on the left of Google.
Pay Per Click / Paid Search / Paid Ads
Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, the advertiser’s ad may appear on the search results page. These ads are called a “Sponsored link” or “sponsored ads” and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique.
Plugin
A hardware or software module that adds a specific feature or service to a larger system. The idea is that the new component simply plugs in to the existing system. There are many plugins for Wordpress e.g. ScribeFire.
Redux
A new and updated interpretation.
Social Networking
A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.
Squidoo
Squidoo is a website launched in October 2005. It is a platform designed to make it easy for anyone, for free, to set up a single page on a topic he or she knows or cares a lot about.
Squidoo Lens
A single page that highlights one person’s point of view, recommendations, or expertise. Lenses can be about anything, such as ideas, people or places, hobbies and sports, pets or products, philosophy, and politics. Lenses aren’t primarily intended to hold content; more emphasis is placed on recommending and then pointing to content on the web. Annotation and organization and personalization delivers context and meaning.
Stumble
Associated with StumbleUpon, a web browser plugin that allows its users to discover and rate webpages, photos, videos, and news articles. These webpages are typically presented when the user — known within the community as a Stumbler — clicks the “Stumble!” button on the browser’s toolbar. StumbleUpon chooses which new webpage to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests. i.e. it is a recommendation system which uses peer and social networking principles
Tag
A label, specifically one used to describe an object and usually affixed to it. Look at the bottom of this post. I have attached Technorati tags to it.
Technorati Tags
Think of a tag as a simple category name. People can categorize their posts, photos and videos with any tag that makes sense. Technoati indexes and aggregates all the worlds blogs. So if you tag your post then people who use Technorati can find it. More traffic for you.
Toolbar
In a graphical user interface on a computer monitor a toolbar is a row, column, or block of onscreen buttons or icons that, when clicked, activate certain functions of the program.
Twitter Twitter is a free social networking and micro-blogging service that allows users to send “updates” (text-based posts, up to 140 characters long) via SMS, instant messaging, email, the Twitter website, or an application such as Twitterrific. Updates are displayed on the user’s profile page and also instantly delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone is the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application. For SMS, currently three gateway numbers are available: short codes for the USA and Canada and a UK number for international use. Several third parties offer posting and receiving updates via email.
Umbrella Phrase
An umbrella phrase is a keyword phrase that has an acceptable amount of competition. An acceptable amount of competition is probably a keyword with below 25,000 - 30,000 competing pages phrase matched & an acceptable amount of traffic (80+ daily searches).
Unique Pages
Even though Google says it indexes hundreds of thousands and millions of pages it will only list about 700 on any given topic. It’s an interesting thing to know. No practical use right now.
URL
A unique identifier of a resource on the internet. You usually see it at the top of your browser in the address bar.
Weekends
No idea.
Wiki
A wiki is a collaborative website which can be directly edited by anyone with access to it.
Wikipedia
A collaborative wiki with 7.9 million articles in 253 languages, 1.94 million of which are in the English edition.
Wordpress
A blogging platform.
