The heart and soul of any business, whether online or offline, is its traffic.

‘Traffic’ is basically potential customers who visit your business.

Customers are those visitors willing to get their wallet out and spend their hard earned dollar with you.

Traffic comes in many forms and from different sources. It could be the foot traffic walking by your shop window, a person looking for a service by thumbing through the yellow pages, or a member of the public who happened to see or heard your ad on TV or radio.

On the web, it is the surfer that visits your site.

What’s the quickest way to divert that traffic to your business? Advertise.

What’s the more common way to advertise? TV, Radio, Newspapers and Magazines.

However, major television networks are in trouble because their advertising revenue is dropping. They are losing market share at a dramatic pace because television’s viewing audience is spending 4 times longer online than watching television.

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