The heart and soul of any business, whether online or offline, is its traffic.

‘Traffic’ is basically potential customers who visit your business.

Customers are those visitors willing to get their wallet out and spend their hard earned dollar with you.

Traffic comes in many forms and from different sources. It could be the foot traffic walking by your shop window, a person looking for a service by thumbing through the yellow pages, or a member of the public who happened to see or heard your ad on TV or radio.

On the web, it is the surfer that visits your site.

What’s the quickest way to divert that traffic to your business? Advertise.

What’s the more common way to advertise? TV, Radio, Newspapers and Magazines.

However, major television networks are in trouble because their advertising revenue is dropping. They are losing market share at a dramatic pace because television’s viewing audience is spending 4 times longer online than watching television.

(more…)

If you are anything like me, you probably have a thousand and one Login IDs for various sites and programs. And also like me you probably have either a notebook, address book, notepad file or spreadsheet with them all recorded so if you forget them you can look them up and refresh your memory.

A good idea? Perhaps - Perhaps not.

Yes you do need to keep a track of all your IDs and passwords but there is always that nagging fear that someone will get a hold of your “Little Black Book” and gain access to all of your private and business goings on.

True, most internet browsers have a password memory function so you don’t have to memorize every login but again there is a security risk if you computer is shared or you are using a public access computer.

Another downer of manually storing all this information is the time it takes; recording your details; filing them where they can be found at a moment’s notice; scrabbling for the information when your cookies have been deleted and you have to reenter your details again manually.

This is where RoboForm comes in and saves the day. Easy to download and setup, RoboForm will keep track of all those logins and passwords for you and do it securely. For the Social Bookmarker and Web 2.0 user, Roboform is a must!

(more…)